ChatGPT vs DeepSeek
Side-by-side comparison for UK business buyers. Scores 0–5 from our evaluation rubric; ✓ = claimed or available.
Comparison at a glance
| Dimension | ChatGPT | DeepSeek |
|---|---|---|
| Implementation friction (0–5) | 4 | 4 |
| Integration maturity (0–5) | 5 | 3 |
| Pricing transparency (0–5) | 4 | 4 |
| Security posture (0–5) | 4 | 0 |
| SME fit (0–5) | 4 | 3 |
| GDPR/DPA | ✓ | — |
| Data location (UK/EU) | — | — |
| Starting price (GBP) | — | — |
| SSO | ✓ | — |
| Audit logs | ✓ | — |
— = not yet evaluated or not stated. How we evaluate.
Tool details
ChatGPT GDPR/DPA
OpenAI’s chatbot for conversation, writing, code, and research. Widely used; UK SMEs can evaluate it via a free tier and clear paid plans.
Visit ChatGPT →DeepSeek
DeepSeek’s conversational and coding models via chat and API. Low-cost API and free-tier chat; UK SMEs should confirm data residency and compliance for sensitive use.
Visit DeepSeek →How we evaluate
We score tools on five dimensions (0–5) from public, verifiable information: implementation friction (ease of getting started), integration maturity (APIs, SSO, export), pricing transparency, security posture (heuristic from vendor statements), and SME fit (overall fit for time-poor, budget-conscious UK SMEs). We also record flags: GDPR/DPA claimed, UK/EU data hosting, SSO, and audit logs.