d-id vs HeyGen
Side-by-side comparison for UK business buyers. Scores 0–5 from our evaluation rubric; ✓ = claimed or available.
Comparison at a glance
| Dimension | d-id | HeyGen |
|---|---|---|
| Implementation friction (0–5) | 4 | 4 |
| Integration maturity (0–5) | 3 | 3 |
| Pricing transparency (0–5) | 3 | 3 |
| Security posture (0–5) | 0 | 0 |
| SME fit (0–5) | 3 | 3 |
| GDPR/DPA | — | — |
| Data location (UK/EU) | — | — |
| Starting price (GBP) | — | — |
| SSO | — | — |
| Audit logs | — | — |
— = not yet evaluated or not stated. How we evaluate.
Tool details
d-id
Creates AI-generated talking-head and digital presenter videos from text or audio. UK SMEs can use it for explainers, training, or marketing without a film crew; subscription with free trial.
Visit d-id →HeyGen
Avatar-based video generation from text or script; creates multilingual presenter and explainer videos. UK SMEs in marketing or training can use it for presenter and explainer content; subscription with free tier.
Visit HeyGen →How we evaluate
We score tools on five dimensions (0–5) from public, verifiable information: implementation friction (ease of getting started), integration maturity (APIs, SSO, export), pricing transparency, security posture (heuristic from vendor statements), and SME fit (overall fit for time-poor, budget-conscious UK SMEs). We also record flags: GDPR/DPA claimed, UK/EU data hosting, SSO, and audit logs.