Runway vs Pika
Side-by-side comparison for UK business buyers. Scores 0–5 from our evaluation rubric; ✓ = claimed or available.
Comparison at a glance
| Dimension | Runway | Pika |
|---|---|---|
| Implementation friction (0–5) | 4 | 3 |
| Integration maturity (0–5) | 4 | 2 |
| Pricing transparency (0–5) | 4 | 0 |
| Security posture (0–5) | 0 | 0 |
| SME fit (0–5) | 4 | 3 |
| GDPR/DPA | — | — |
| Data location (UK/EU) | — | — |
| Starting price (GBP) | — | — |
| SSO | — | — |
| Audit logs | — | — |
— = not yet evaluated or not stated. How we evaluate.
Tool details
Runway
Video generation and editing with AI: text or image to video, inpainting, and effects. UK SMEs can use it for short-form marketing or social video; free tier and paid plans are public.
Visit Runway →Pika
Short-form AI video from text or images. UK SMEs can use it for social and marketing clips; pricing and compliance should be confirmed on the vendor site.
Visit Pika →How we evaluate
We score tools on five dimensions (0–5) from public, verifiable information: implementation friction (ease of getting started), integration maturity (APIs, SSO, export), pricing transparency, security posture (heuristic from vendor statements), and SME fit (overall fit for time-poor, budget-conscious UK SMEs). We also record flags: GDPR/DPA claimed, UK/EU data hosting, SSO, and audit logs.